Whole grains, nuts and fruits. Thousands of years of health in one convenient bar. Ancient grains. Quinoa, amaranth, flax, hemp. Veronica's Story: Veronica Bosgraaf, Pure Bar founder. At age 6 my daughter decided to become a vegetarian. Right from our kitchen, she and i created the Pure Bar to give her the essential nutrients, protein, fiber and omega-3s her body needed. Only gluten-free, organic, and vegan ingredietns were used; and we knew it had to taste amazing or we wouldn't eat it. For a happier, healthier life, eat Pure. Pure Gives Back: Pure is committed to giving back, promoting a healthier way of life, and making a positive impact on the community. Learn more at ThePureBar.com/PureGivesBack. Non GMO Project verified. nongmoproject.org. USDA organic. GF: Certified gluten-free. Gluten-free. Organic. Vegan. Certified organic by Oregon Tilth. facebook.com/thepurebar. thepurebar.com.