Flavorful new formula. Same great quality. Since 1867. Made with genuine Bell's Seasoning. 150 years of tradition. Perfect meatloaf made easy! In 1867, William G. Bell, a Boston inventor and amateur cook, created a subtle, flavorful, and truly memorable mixture of herbs and spices which he simply called Bell's Seasoning. His creation quickly became a treasured staple of kitchens throughout New England and is still an iconic part of family gatherings 150 years later. Rest assured that as we continue to add delicious new items to the Bell's family our commitment to purity, quality, and superior taste remains unchanged.